THE COMBINATION OF TENACITY AND ELEGANCE
JoNich is synonymous with great technical know-how, highly specialized in spoke wheels, with the ambition of creating unique projects, like true works of art.
Using the strengths of talent and “vertical” competencies that cannot be globalized, Fabio Alberio, who leads the company, has implemented a unique approach typical of the hi-tech artisanal workshop, where spoke wheels for motorcycles and cars are created, destined for a market of enthusiasts devoted to extreme customization at any cost.
This approach to uniqueness and excellence, focused on the highest possible level of personalization, is continuously developed through established relationships with major players in the two-wheel and automotive sectors, top brands such as MV Agusta, Ducati, Moto Guzzi, Ferrari, BMW.
From a strictly technical point of view, Fabio Alberio’s wheels stand out for being the first to eliminate the need for the nipple, the small bolt through which the spoke is fixed to the rim—a choice that also defines the product aesthetically, making it unique.
Well known within the niche world of so-called “specials”, JoNich creations often equip exhibition concepts, appear on the covers of industry magazines, and are frequently used on highly exclusive models owned by internationally recognized celebrities—the latest among them being Vasco Rossi—willing to go to any lengths to ride unique pieces of art.
The spokes can be black or silver. The proposed finish is liquid-painted, and all aluminum parts (rims and hubs) can be colored. Through the anodizing chemical process, colors can include silver, black, blue, green, red, orange, violet, champagne, titanium, yellow, and gold.
JoNich, by mission and vocation, is always attentive to innovations and details that can turn a wheel into an emotional object. Recently, a remarkable collaboration was born with Obsydian (a leading luxury company specialized in creating architectural details using semiprecious stones. Original Obsydian stones are often used in interior and design projects), with whom—working side by side—they achieved the ambitious goal of developing a “luxury object”. Thus was born the 24M9-SX-DIAMOND wheel.
SX represents for JoNich what is already the top of the range, embodying not only beauty and elegance but also technical excellence. Now, enriched with precious stone inserts, it becomes even more exclusive.